Remember when the Tea Party took off? Their rallies would range in attendance from several hundred to a few thousand, and they were everywhere in the media. Considering this, it seems strange that 300,000-400,000 people could peacefully unite for a common cause and major media sources barely mention it. No reporters on the ground. No man-on-the-street interviews. No exposés.
What more can really be expected, though? Big media requires big money, and that big money is sourced from big businesses– most of which rely on the same carbon-heavy practices the activists at the People's Climate March wish to see abolished. It seems unlikely that major media sources will ever find it in their interest to give such a movement the coverage it deserves given its relevance.
In its infancy, the Tea Party was just a group of far right extremist, and that gave them a polarizing quality that could be used to the advantage of conservative media or liberal media. It was all in the spin a given source put to a story. The People's Climate March saw too diverse a group galvanized on too universal an issue to be spun to the advantage of the Left or the Right. So, kind of awkwardly, major media sources merely recognized that there was a large march about climate change, and that was it.
I would encourage everyone to remain informed about climate change and what world leaders are doing about it. With the internet, we not only have access to such information, but we also have a mechanism to voice our concern on the matter and implore our leaders to take it seriously. This was an enlightening trip, and I now believe this demonstration and others like it to be crucial to provoking real change in our approach to ecological issues.